Jamaica Tourist Board Partners with Reggae Land Bringing Jamaica to the UK's Biggest Reggae Festival

Travel & Tourism

“The Jamaica Tourist Board is bringing the spirit of the Caribbean to one of the UK's biggest celebrations of reggae music through a landmark new partnership with Reggae Land 2026. As part of the collaboration, festivalgoers will have the chance to win a dream holiday to Jamaica, while the initiative strengthens cultural ties and inspires more UK travellers to experience the island that gave reggae to the world.”
BWSMContributor

London, UK, 23 July 2026: The Jamaica Tourist Board (JTB) announced a new partnership with Reggae Land, the UK’s biggest reggae festival, for the 2026 edition of the festival taking place at the Milton Keynes National Bowl from 31 July to 2 August 2026.

The partnership launches with a headline competition giving UK fans the chance to win a holiday for two to Jamaica, return flights and a 7-night hotel stay at Couples Resorts included. The prize will be promoted across both organisations’ social channels and directly to Reggae Land’s passionate festival audience.

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Reggae Land brings together over one hundred thousand fans for whom Jamaica isn’t just a destination, it’s the heartbeat of everything they love. The partnership gives that audience the chance to experience the real thing, with a holiday for two to Jamaica up for grabs.

“Reggae Land brings together people who already carry Jamaica in their hearts. This is an audience who has fallen in love with and has grown up with our music, our culture and our spirit, and this partnership is our opportunity to say: the real thing is waiting for you. We want to inspire the next wave of UK visitors to Jamaica, and there is no better place to start that conversation than at the UK’s home of reggae,” says Donovan White, Director of Tourism, Jamaica Tourist Board

The partnership marks the first time the Jamaica Tourist Board has partnered with a UK music festival of this scale, and both organisations see it as the beginning of a longer relationship.

Plans for an expanded presence at Reggae Land 2027 are already in discussion.

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Brian Murphy, Director, Reggae Land, said, “Having the Jamaica Tourist Board come on board as a partner is a real landmark moment for Reggae Land. Jamaica is the spiritual home of everything we stand for as a festival, the music, the culture, the community. To have Visit Jamaica recognise what we have built here and want to be part of it genuinely feels like an arrival moment for us. We couldn’t be prouder to have them with us.”

The competition opens on 29 June 2026 and runs through the Reggae Land festival weekend at the Milton Keynes National Bowl, 31 July to 2 August.

To enter, fans can visit arep.co/b/win-a-holiday-to-jamaica and submit their details for a chance to win.

The competition closes at midnight on 5 August 2026, with a winner announced in the week of 10 August.

For more information and planning your next trip to Jamaica, visit: www.visitjamaica.com

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