Black Excellence Starts in Your Basket — Buy With Purpose
Lifestyle & Consumer Media
Ateh Jewel Curates Superdrug’s Textured Hair Range
“Big news for textured hair! Superdrug has appointed Ateh Jewel as its first-ever Coils, Curls & Waves Creative Consultant, bringing expert tips, curated favourites, and celebration of all hair types. Discover her top picks”
BWSMContributor
Superdrug Appoints Ateh Jewel as Creative Consultant for Coils, Curls & Waves
Award-winning beauty journalist and diversity advocate to shape textured haircare strategy
LONDON, UK – Superdrug, one of the UK’s leading health and beauty retailers, has announced the appointment of Ateh Jewel as its first-ever Coils, Curls & Waves (CCW) Creative Consultant. This long-term strategic role marks a significant step in Superdrug’s ongoing commitment to celebrating all hair textures and championing diversity across its beauty offering.
Ateh Jewel, a celebrated British beauty journalist, broadcaster, and advocate for representation in the industry, will work closely with Superdrug to advise on the textured hair category. Her expertise will guide the retailer in identifying new brands and products, both in-store and online, while helping to shape the future of Superdrug’s CCW strategy.
“Hair is so much more than just hair, it’s identity, culture, and self-expression. I’m thrilled to be working with Superdrug again to showcase their amazing products, brands, and tools available for coils, curls, and waves,” said Ateh Jewel. “This partnership is about representation, empowerment, and making sure everyone feels celebrated.”
As part of the collaboration, Ateh will curate “Ateh’s Picks”, a hand-selected range of must-have hair accessories and beauty favourites designed to empower customers to try her top recommendations. Products include:
-
Superdrug BC&S Castor Hair Oil 100ml
-
Superdrug BC&S Almond Hair Oil 100ml
-
Cantu Avocado Leave-in Conditioning Cream 304g
-
Creme of Nature Argan Oil Sulphate-Free Moisture Shine Shampoo 355ml
Simon Comins, COO at Superdrug, added:
“We’re incredibly excited to work with Ateh again. Her expertise and passion make her the perfect partner. Together, we have the opportunity to elevate our textured hair offering and ensure we’re delivering real choice for all hair types, helping our customers look and feel their best.”
This strategic appointment reinforces Superdrug’s mission to provide inclusive, high-quality haircare options for all generations. With Ateh’s insight, customers can expect an expanded range of textured hair products, from everyday essentials to the latest beauty innovations.
The full range of Coils, Curls & Waves products is available in Superdrug stores nationwide and online.
- Being in One Place, Thinking About Another
What does it mean to belong when your heart, memories and identity are connected to more than one place? In Being in One Place, Thinking About Another, Grace Marie Walker-John reflects on diaspora, cultural identity and the psychological meaning of home, drawing inspiration from Hurvin Anderson’s exhibition at Tate Britain. She explores the pressures Black people can face to make themselves smaller to fit in, and why belonging should never require us to shrink who we are. Read this thoughtful and deeply personal reflection on memory, identity and the freedom to belong on our own terms. - Why is Nathan Cofnas still being treated as an authority on merit?
Why is Nathan Cofnas still being treated as an authority on merit? In this powerful opinion piece, Daniella Maison examines the controversy surrounding Professor Jason Arday, the allegations that were not substantiated, and the wider questions of race, racism and meritocracy in British academia. Read the full article and join the conversation. - Why Did Britain Need to See Jane, Christina, and Rebecca as Little Girls?
Why did Britain need to see Jane, Christina and Rebecca as little girls to recognise their humanity? In this powerful and thought-provoking article, Daniella Maison challenges us to confront how race, media representation and perceptions of Black womanhood shape whose pain we recognise and whose vulnerability we acknowledge. Their childhood photographs may move us, but they should never have been necessary for us to see their humanity. Read Daniella Maison’s compelling article and join the conversation. Why should Black women have to be seen as children to receive the tenderness and compassion they deserve? - The Jamaican Who Stood Beside Kenyatta
How did a boy from Kingston, Jamaica, become one of Britain’s most influential thinkers on race, culture and identity? This Black History Month, discover the story of Stuart Hall, the man who challenged Britain to question its history, its identity and who gets to define what it means to be British. Read his remarkable story and discover why his legacy still matters today. - Professor Folarin Shyllon Reclaiming Africa’s History
Black History Month: Professor Folarin Shyllon — Reclaiming Africa’s History From uncovering the forgotten history of Black people in Britain to championing the return of Africa’s looted cultural treasures, Professor Folarin Shyllon dedicated his life to truth, justice and reclaiming heritage. Discover the remarkable legacy of a pioneering Nigerian legal scholar who challenged historical erasure and championed Africa’s right to its own history. Because reclaiming our history is reclaiming our power. Read the full article with Black Wall St. Media. Black history is world history.
Power, Presence, and the Politics of Style
Read More
ALLISTER VICTOR BAIN: THE MAN, THE ARTIST AND THE HISTORY WE MUST NOT FORGET
The Jamaican Sculptor Who Carved His Way Into History
Damilola Taylor: The Boy Who Never Made It Home
Alzheimer’s the Black doctor who helped decode the disease
The Voice of the Child, Young Person and; Service User
The Crown in the Ledger: What Finding Britain’s Slave Traders Asked Us to Face
Is ‘Othello’ relevant today?
A life lived beyond the limits of representation
INSANE ENERGY INCOMING!
