When taking an organizational behavior seminar in graduate school, Angelica Leigh came across several studies that found when it came to negotiations, men fared better than women and white negotiators outperformed Black negotiators.
One of my biggest challenges was getting a full understanding of the eyewear and optical industry. When you’re still on the outside looking to get in, access to data and insight can be limited.
Another challenge was honing in on who my target audience was as compared to who I’d initially anticipated.
Lastly, as a small business, accessing funding of course brought challenges, especially since we launched during the pandemic, which yielded economic strain.
