One of my biggest challenges was getting a full understanding of the eyewear and optical industry. When you’re still on the outside looking to get in, access to data and insight can be limited.
Another challenge was honing in on who my target audience was as compared to who I’d initially anticipated.
Lastly, as a small business, accessing funding of course brought challenges, especially since we launched during the pandemic, which yielded economic strain.
Thanks to The Fuller Cut, a Black-owned barbershop in Ypsilanti, Michigan, children from the community are always looking forward to their next haircut. All they have to do is read aloud books about Black role models, and they will get their two dollars back!