Co-founded by Shaun Pascal and Dr. Diahanne Rhiney BCAe, Black Wall St. Media stands at the heart of the global diaspora — a platform dedicated to showcasing, celebrating, and collaborating with the world’s most exceptional multicultural creators and influencers. We partner with diverse voices to help them expand their reach, amplify their message, and fund their vision. At our core lies a simple belief: the world changes when we change the way we see it. By shifting perspectives, we don’t just tell stories — we transform the narrative.
Black-owned businesses earn significantly less in median turnover than their peers of other ethnicities. There are several contributing factors, from access to finance, to social capital, household income and more.
One of my biggest challenges was getting a full understanding of the eyewear and optical industry. When you’re still on the outside looking to get in, access to data and insight can be limited.
Another challenge was honing in on who my target audience was as compared to who I’d initially anticipated.
Lastly, as a small business, accessing funding of course brought challenges, especially since we launched during the pandemic, which yielded economic strain.
Thanks to The Fuller Cut, a Black-owned barbershop in Ypsilanti, Michigan, children from the community are always looking forward to their next haircut. All they have to do is read aloud books about Black role models, and they will get their two dollars back!