One of my biggest challenges was getting a full understanding of the eyewear and optical industry. When you’re still on the outside looking to get in, access to data and insight can be limited.
Another challenge was honing in on who my target audience was as compared to who I’d initially anticipated.
Lastly, as a small business, accessing funding of course brought challenges, especially since we launched during the pandemic, which yielded economic strain.
In fact, she says her work is best described by comparing herself to the comic book popular Marvel franchise starring Vin Diesel, Zoe Saldana, Djimon Hounsou, and Bradley Cooper, that smashed the box office with two installations and a highly anticipated third to debut in 2023.