Jen Reid, a dynamic 52-year-old activist, has been navigating through a whirlwind of experiences in recent years, and her momentum only seems to be gaining speed. With an upcoming book and the launch of her new fashion brand, Big Stush, on the horizon, she sat down with Bristol Live to shed light on her latest entrepreneurial endeavor.
One of my biggest challenges was getting a full understanding of the eyewear and optical industry. When you’re still on the outside looking to get in, access to data and insight can be limited.
Another challenge was honing in on who my target audience was as compared to who I’d initially anticipated.
Lastly, as a small business, accessing funding of course brought challenges, especially since we launched during the pandemic, which yielded economic strain.
