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The Blurred Line Between

Right And Wrong

How can you stick to your morals when faced with a lifestyle that demands you lose them? Writer Aniefiok ‘Neef’ Ekpoudom @aniefiokekp explores themes of morality, trauma and empathy in Top Boy, and the black, white and grey between right and wrong

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By Aniefiok Ekpoudom

Writer and storyteller exploring and documenting culture in Britain.

Aniefiok Ekpoudom is a freelance storyteller from South London who documents and explores British culture.

As a writer for publications like British GQ & The Guardian, he tells stories about the emerging voices and sounds of contemporary Britain.

As an Assistant Producer he has worked on documentaries and branded content for GRM Daily x YouTube Originals, Nike and more.

As an Ethnographic Researcher & Strategist he is able to dive deep into communities and cultures across the country, delivering insights, strategy and people-driven stories for brands, agencies including adidas, Nike, McCann, We Are Social and more.

To put things simply, he gets under the skin of the country and tell stories about what he finds. The medium may be features in The Guardian or ethnographic studies with Nike, documentary’s with production companies or award-winning campaigns with adidas.

Elsewhere, he is a proud contributor to Safe: On Black British Men Reclaiming Space, an anthology of 20 essays cataloguing the Black British male experience. SAFE was released nationwide in March 2019 via Trapeze.
His first book Where We Come From will be released via Faber & Faber in 2023. I’m also a proud contributor to SAFE: On Black British Men Reclaiming Space (2019 via Trapeze), an anthology of 20 essays cataloguing the Black British male experience, as well as #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022).

In 2021 he was awarded the Barbara Blake Hannah award at the British Journalism Awards for my work with The Guardian. He also was named Culture Writer of the Year at the Freelance Writing Awards. In 2022 he became a fellow of the Royal Society of Arts for his journalism work.

He is simply an inspiration for those seeking to bring an honest and reflective voice to British Culture.

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