Assuming you’re interested in this blog, it’s likely that you’re a fan of watches.
As a watch enthusiast, I have had the pleasure of spending time within the watch community and have noticed a recurring theme of unwavering support for one another. This is a community that celebrates each other’s successes and accomplishments, while valuing everyone equally. In this world, there’s always room for everyone to succeed.
However, the watch industry, like many others, has struggled with representation and inclusivity. It’s important to extend the same love and support to Black-owned businesses in the watch industry. These businesses offer unique creativity, ingenuity, and beautiful craftsmanship that deserves recognition.
In this blog post, we’ll highlight eight Black-owned watch brands that are proudly making a name for themselves in the industry. Each brand offers a wide range of dials, straps, materials, bracelets, and watch bands to fit any taste.
One of the brands that we’re excited to showcase is Talley and Twine. Founded by Randy Williams, the brand is known for its high-quality, stylish watches that are perfect for everyday wear. What’s inspiring about Talley and Twine is the story behind it. Randy was originally a financial advisor, but after being laid off, he decided to follow his passion and create a watch brand that represented his unique style.
Another brand that deserves recognition is Benjamin Banneker Watches. The brand is named after the African-American inventor, astronomer, and mathematician Benjamin Banneker, who played a crucial role in surveying the land that would become Washington, D.C. The watches are a tribute to Banneker’s legacy, with each timepiece being hand-crafted and designed to last a lifetime.
Asorock is another Black-owned brand that is making waves in the watch industry. The brand is committed to giving back to the community, with a portion of each purchase going towards providing clean water to those in need in Nigeria. Their watches are beautifully designed with unique features, making them a standout in the industry.
SPGBK is another brand that is not only committed to creating stylish watches but also to sustainability. Their watches are made from recycled materials, making them eco-friendly while still being fashionable. They’re perfect for anyone who is conscious about the environment and wants to make a difference.
Vitae London is another brand that has an inspiring story behind it. The brand was founded by William Adoasi, who wanted to create a brand that gave back to the community. For each watch sold, Vitae London provides a child in a developing country with a school uniform, ensuring they have access to education.
These are just a few of the many Black-owned watch brands that deserve recognition and support. It’s important to recognize the unique creativity, ingenuity, and beautiful craftsmanship that these brands offer. By supporting these businesses, we’re not only encouraging diversity within the industry, but we’re also making a positive impact on the community.
Benson Watches, one of the highlighted brands, was founded by Marcel Benson who developed a passion for timepieces when he received his first watch, a Kenneth Cole product, at the age of seven.
Eventually leaving his successful corporate job, Benson’s watches reflect his belief that time should be spent doing what you love, with colourful bezels and various strap options that have been featured in publications such as GQ, The Huffington Post, PopSugar, and now the Everest Journal.
Talley and Twine, another featured brand, was created by Randy D. Williams after he lost his job in Georgia and moved to Virginia with only one dollar to his name. Always an entrepreneur at heart, Williams knew he needed a change, and Talley and Twine was born.
The brand’s name comes from an intersection in Virginia that was formerly known for its notorious, crime-ridden neighbourhood.
Today, the neighbourhood has been revitalised and is full of opportunity, and the brand’s watches reflect this journey with the number seven representing seven days a week and the idea of always finishing what you start. Talley and Twine also gives back to the community through various charitable organisations.
Benjamin Banneker Watches pays tribute to Benjamin Banneker, an accomplished African American man who was born free and excelled in many fields, including astronomy, mathematics, and clockmaking. Founder Derrick Holmes honours Banneker’s legacy by incorporating luxury woods into the design of every watch and clock.
Banneker’s skills as a clockmaker were legendary, and he built a wooden clock that kept accurate time and struck the hours for over 50 years. Although his estate was destroyed by a fire during his funeral, his contributions to science and engineering live on through the company’s products.
Seventeenth is a watch brand founded by Chris, a U.S. Army veteran who was inspired by watches he encountered during his time in Germany. Chris believes that watches are more than just timekeeping devices; they are symbols that convey deeper meanings and communicate through a universal language. His brand is named after his upbringing and values, and he creates elegant timepieces that are affordable and stylish.
Verdure Watches, a New Jersey-based brand founded by Eddie Johnson, draws inspiration from the beautiful timepieces worn by his father and grandfather. Eddie’s passion for drawing cartoons eventually led to designing watches and watch straps.
The word “Verdure” translates to “strength,” and the brand focuses on high standards for style, elegance, and comfortability.
Asorock Africa, founded by Nigerian American Ben Iroala and Zambian American Andrew Mutale, seeks to provide affordable watches without the high retail markup of popular name brands.
Both founders are avid watch collectors and enthusiasts and wanted to add something unique to the watch world. Asorock Africa also deeply values philanthropy and donates a portion of the proceeds from each watch sold towards building a library and child youth centre in a village in Nigeria.
The names of supporters and backers are engraved in the centre of the library, making it a great way to give back.
SPGBK, a company founded by two African American fraternity brothers from a small town in North Carolina, embodies a passion for creativity, originality, modern culture, and diversity. The brand’s name pays homage to their deep passion for education and learning and is college-themed.
SPGBK is a shortened version of “spring break,” and their watches and watch bands feature fun and colourful designs that can enhance any spring break experience. In addition to their super colourful and fun watches, the company has philanthropic goals and aims to inspire youth and peers to follow their entrepreneurial dreams.
Vitae London, founded by Claudia and William Adoasi, is a London-based watch company that seamlessly blends minimalist design with a commitment to social justice.
Each purchase of a Vitae London timepiece provides two sets of school uniforms to underprivileged children in African schools, as well as helping to provide electricity to children living in rural areas of Africa.
The watches are also highly customisable, with interchangeable bezels and straps that can be easily swapped out. With prices ranging from $150-$400, purchasing a Vitae London watch is a small investment that makes a big impact in the lives of children in Africa.
